Ju$st Another Rich Kid could quite honestly be the hottest and most indulgent design palace in the world right now. Kenneth Courtney runs the show, creating designs and pieces straight out of a weekend of binge drinking and partaking in cocaine subculture, but in all the right ways. There’s something for everyone in the line, be it T-shirt, necklace or jacket. With inspiration ranging from gold to current collection, The Seven Deadly Sins, clearly a genius is at work here. From San Francisco to New York Kenneth came, bringing all the glitz and fun associated with the brand, and to my great satisfaction, I got to interview him.
Rap: How did you get into clothing design?
Ken: I was living in Brooklyn at the time. It was just after the Internet collapse in New York. There were lots of people out of work – including me – who were hanging out together working on creative projects. It was a very cool time to be in New York / Brooklyn.
Rap: Where did you get the name for your brand?
Ken: It’s a long story, but let’s just say there are a lot of people in the creative industries these days who are either rich kids or have very advantageous family connections that give them a leg up over the rest of us.
Rap: What inspires your work most?
Ken: Next to music, New York City and the mix of people, styles, and visual stimuli inspire me most.
Rap: Have you had any superstar clients?
Ken: None that I know of. Still working on that one.
Rap: What is the ideal Ju$t Another Rich Kid customer?
Ken: One with a credit card.
Rap: What is the ideal just another rich kid’s shindig and the morning after?
Ken: Morning after? Our parties don’t end till after noon the next
Rap: If you could build a shrine, who to?
Ken: My grandmother.
Rap: How does music inspire your work?
Ken: It’s essential to my work. There is no Ju$t Another Rich Kid without music.
Rap: I feel you’re a modern day Andy Warhol in the sense of you taking pop culture, throwing it into a fan with blades on high, and then taking the pieces to put something back together… does that have to do with your unorthodox approach to subject? genius?
Ken: I’ll leave that up to you and others to decide.
Rap: Tongue in cheek, with a grain of salt, how should your work be taken?
Ken: With a shot of tequila.
Rap: Who are your style icons?
Ken: I don’t know their names, but I see them in the streets of New York every day.
Rap: Tell us about the Seven Deadly Sins collection.
Ken: It’s a 7 piece collection of unisex charm necklaces based on the Catholic Churches list of vices – Gluttony, Pride, Sloth, Greed, Lust, Anger, and Envy.
Rap: What is in the works?
Ken: At the moment, it’s top secret. As soon as I can say, you’ll be the first to know.
Rap: What recurrent themes do you believe in?
Ken: Change is the only theme in my work and life.
Rap: What mantra do you live by?
Ken: All I want is more.
There you have it, the most delicious interview to date. Thanks be to Ju$t Another Rich Kid.